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Because it was considered to be more of a rumor than truth, at least in regards to what exactly was dumped, so it became something of an urban legend.


From Wikipedia:

"Since the burial was first reported in the press, there have been doubts as to its veracity and scope, leading to a minority considering it an urban legend. However, the event has become a cultural icon and a reminder of the North American video game crash of 1983; and was the end result of a disastrous fiscal year which saw Atari, Inc. sold off by its parent company."


Anyway, it's just a funny story, that's all.


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