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Message: <blockquote data-quote="shutyertrap" data-source="post: 285145" data-attributes="member: 134">Dude. Just...really?Okay, let's approach it this way then. You, as a developer, have created a video game with one character in particular that has become popular, to which you fully own the rights. You are distributing it on your own, no outside sources. Another company comes to you, says they want to license that character for their own purposes. Are you going to grant them use of it in perpetuity? Of course not. It's your character, you retain control. And that's the thing about digital, it can live forever without them ever lifting a finger after initially releasing it. Continuing though with how you want digital licensing to be. Said company releases whatever it is they wanted to release with that character, and it tanks so hard it brings the brand down, so much so that your game sequel is now in question because of the stink now associated with that character. You wait for the fervor to subside, go forward with your sequel, only for them to re-release their product a week before your game comes out (because you know, they wanted to capitalize on the opportunity). Too bad for you, the license originator though. Revoking the license doesn't even matter, because this company can continue selling their product. The licensee is now protected, not the license owner. I mean is that really the reality you want to live in?</blockquote>

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