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<blockquote data-quote="switch3flip" data-source="post: 157997" data-attributes="member: 2036"><p>Some interesting read on Simpsons license on wiki. Since it seems to be an entire industry of its own, obtaining a license shouldn't be too complicated. If course you have the cost issue, but since they make a living out of selling licenses, I hope they have a realistic insight to the market and just try to get as much for the license as they can but at the same time realize it's better to get some money instead of none. </p><p></p><p></p><p>"The popularity of The Simpsons has made it a billion-dollar merchandizing industry.[23] The Simpsons merchandise sold well and generated $2 billion in revenue during the first 14 months of sales.[23] In 2008, $750 million worth of The Simpsons merchandise was purchased worldwide.[68] In 2003, about 500 companies around the world were licensed to use Simpsons characters in their advertising.[1] In 2003, Peter Byrne, Fox executive vice president of licensing and merchandising, called The Simpsons "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film."</p><p></p><p><a href="http://en.m.wikipedia.org/wiki/The_Simpsons_(franchise)" target="_blank">http://en.m.wikipedia.org/wiki/The_Simpsons_(franchise)</a></p></blockquote><p></p>
[QUOTE="switch3flip, post: 157997, member: 2036"] Some interesting read on Simpsons license on wiki. Since it seems to be an entire industry of its own, obtaining a license shouldn't be too complicated. If course you have the cost issue, but since they make a living out of selling licenses, I hope they have a realistic insight to the market and just try to get as much for the license as they can but at the same time realize it's better to get some money instead of none. "The popularity of The Simpsons has made it a billion-dollar merchandizing industry.[23] The Simpsons merchandise sold well and generated $2 billion in revenue during the first 14 months of sales.[23] In 2008, $750 million worth of The Simpsons merchandise was purchased worldwide.[68] In 2003, about 500 companies around the world were licensed to use Simpsons characters in their advertising.[1] In 2003, Peter Byrne, Fox executive vice president of licensing and merchandising, called The Simpsons "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film." [url]http://en.m.wikipedia.org/wiki/The_Simpsons_(franchise)[/url] [/QUOTE]
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