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Farsight Studios
Pinball Arcade Tables
Unreleased Table Discussion & Requests
Indiana Jones '93
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<blockquote data-quote="shutyertrap" data-source="post: 209393" data-attributes="member: 134"><p>I'm gonna put out a theory of mine, see if you guys agree.</p><p></p><p>From what I've heard about licensing and Disney, they like to know a guaranteed base number of sales, as well as them taking a large chunk of each sale. Many companies agree to this in terms of it being a "loss leader" product. They may make no money off it, but it establishes a reputation for the company and gets their name out there.</p><p></p><p>With that in mind, imagine this scenario: FS approaches Disney for the license and is asked what kind of numbers for sales are expected. FS uses previous data to show them, except there is one caveat. First the property, say Indiana Jones, has to get put up for crowdfunding because FarSight can't afford it. You can imagine Disney's reaction. Why would they let a brand such as IJ get put up in a situation where it might fail? That could harm the reputation of the brand! On top of that, no other company they lend the license to says they can't afford it. My theory is that until kickstarter is taken off the table as a means to get something like Indiana Jones, Disney is not going to even talk.</p><p></p><p>As for Zen, well they already had their foot in the door. When it came time to re-up the licenses, they were able to show everything Disney would need to see, with the exact brands. For Disney is was probably an easy decision, and for Zen they knew exactly what kind of numbers would be acceptable to still pull in a profit. They were willing to take the risk early, and it has paid off in spades.</p><p></p><p>I hear FarSight has a person dedicated to getting licenses now, so fingers crossed no door has been completely shut yet. But I do feel strongly that the only way any Disney license is going to happen is if FarSight bites the bullet and pays for it themselves.</p></blockquote><p></p>
[QUOTE="shutyertrap, post: 209393, member: 134"] I'm gonna put out a theory of mine, see if you guys agree. From what I've heard about licensing and Disney, they like to know a guaranteed base number of sales, as well as them taking a large chunk of each sale. Many companies agree to this in terms of it being a "loss leader" product. They may make no money off it, but it establishes a reputation for the company and gets their name out there. With that in mind, imagine this scenario: FS approaches Disney for the license and is asked what kind of numbers for sales are expected. FS uses previous data to show them, except there is one caveat. First the property, say Indiana Jones, has to get put up for crowdfunding because FarSight can't afford it. You can imagine Disney's reaction. Why would they let a brand such as IJ get put up in a situation where it might fail? That could harm the reputation of the brand! On top of that, no other company they lend the license to says they can't afford it. My theory is that until kickstarter is taken off the table as a means to get something like Indiana Jones, Disney is not going to even talk. As for Zen, well they already had their foot in the door. When it came time to re-up the licenses, they were able to show everything Disney would need to see, with the exact brands. For Disney is was probably an easy decision, and for Zen they knew exactly what kind of numbers would be acceptable to still pull in a profit. They were willing to take the risk early, and it has paid off in spades. I hear FarSight has a person dedicated to getting licenses now, so fingers crossed no door has been completely shut yet. But I do feel strongly that the only way any Disney license is going to happen is if FarSight bites the bullet and pays for it themselves. [/QUOTE]
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Indiana Jones '93
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