Taito's Brazil was a subsidiary of Taito Japan, whose owner was a Russian Jew named Michael Kogan. Michael was a Russian-Jewish and lived in exile in China, in a region controlled by Japanese, Michael went to Tokyo where he started his business by buying five pinball machines and there was born the Taito Corp (Japan), this time there was already a Segasa (SEGA ). Michael Kogan died in the 80s, and the Taito Corp was "inherited" by Japanese officials.
In 1972 Taito officially enters Brazil by buying several operators arcades, among them the Orisha.
The son of Michael, Abba came to the country to create the Brazilian Taito, also specializes in pinball machines operation. Operated machines at the time were American like Williams, Bally and Gottlieb. At this time the arcade was considered gambling and operators were accomplishing their activities through a court injunction against DDP (Department of Public Entertainment). In 1975 the DDP was finally extinguished and the "game" was released.
However the import taxes of pinball machines, considered luxuries, began to skyrocket, first from 30% to 70%, then to 120%, then to 220% until 1976 had banned the import of machinery. This situation made the Taito, most exploitative machinery in the world, do review your business in Brazil what motivated her to fabricate the machines themselves, since the import of foreign was banned, this made Brazil was the only place in the world where Taito produced pinball machines. Taito then began with a Spanish design RECEL with TTL technology, it was between 1977 and 1979 a machine called Check Mate (copy of the Criterium RECEL), moreover other two were made with TTL technology. The fact is that this endeavor by Taito in Brazil nearly led to bankruptcy, because of the failure with TTLs Japanese mother sent more than $ 6 million to help the Brazilian subsidiary.
After this failure Taito changed its strategy and began to "create" some machines. What was done was pick a game that was a hit overseas, and put up a topic on elected copy playfield. Ie copying is the number of bumpers; kickers; flags; rollovers; however the rules of formation of extra balls, extra bonuses and other features was defined by the teams responsible for the product. So the geography distribution of the elements is that it was copied.
He had a notion that he was a good game playfield whose geography allowed the player to have at least three options, and a maximum of five options for where to throw the ball to form game. Watch the games which were better, and try this rule of training. Taito has operated under various names in Brazil, such as Flipermatic, Liberty and Mecatronics. This phase lasted until 1985, the year in which the Taito Brazil ended its activities.
It should be mentioned that there was exactly a failure of Taito, in the legal sense because the financial commitments have been honored, and the company has just closed and shut down operations.
It is estimated that between arcades and videos Taito Brazil has produced over 26,000 machines. The closing of Taito gave rise to the opening of a company called Taicorp which had as members one holding (owned by Abba). Taito and Playcenter (largest amusement park operator in Brazil) formed a company called Playland; what works today in malls throughout Brazil.
Abba has sold its stake in Playland for Mr. Marcelo Gutcglass. Abba also gave the balance of participation Taicorp (sold Playland for Marcelo Gutcglass and Recife affiliate for Lismar / Ernesto Margolis) for your cousin Barry Katchanovsky, Mr. Maurice Agenor Chinen, Mr. Jaime Jose Lima, Jose Ricardo Costa and Soares Roman Raimondo; having been on time with 60% of the company.
The Taicorp exists today, with Abba member by 10% and 90% with Julius Puig. The Taicorp still exists legally.
Taito was the holder of the SEGA brand in Brazil, being sold for $ 1 million (there are versions that sold for $ 200 thousand) for Tectoy.
Encouraged by the great success of pinball in Brazil, other companies also manufactured pinball machines, like J Steban, LTD, Eletromatic, Fliperboll and Rowamett.
Also worth mentioning the company FIPERMATIC, which belonged to a Chinese man named Lin Chi Ang and was headquartered in Manaus. Through this company numerous machines in the US, which were operating in the country as if they were produced in the Manaus Free Trade Zone were imported. This factory was bought by Taito Brazil in late 1982 / early 1983, Lin's partner in Fipermatic Mário Pinto Ferraz who was at the time the transaction ended up with 25% of Taito.
Following the sale of Fipermatic for Taito Brazil, Li began to devote himself to the manufacture of color video machines. Curious fact is that in 1975/76 the game "PONG" emerged, culminating in the ultimate video game in black and white the "SPACE INVADERS".
Causes closure of Taito are uncertain. Fierce competition from other operators and mismanagement are often reminded by industry professionals.
The arcade in Brazil, however, did not end with the closing of Taito. The machines were sold to smaller operators, which have exploited widely in shops and bars, with huge profit, the next ten years (until 1995).
Register during this period that major operators begin to import machines from the USA, in Brazil there are numerous copies of the latest machines. In 2000, checking the decline of pinball (commercially considered) there was no import of machinery for the country, with the latest releases that the Brazilians were met Harley Davidson Stern, as well as the machines Pinball2000 Williams.
There is still, however, a small number of machines operating in Taito bars and distant points, where you can relive the nostalgia of the golden times of the Brazilian pinball. Also grows a movement of collectors who have helped keep this game alive.
Pinball Taito
. The machines produced by Taito in Brazil have excellent quality, being the height of American industrial production for the same period. The set of pinball is pretty good, equaling the Williams and second only to modern pinball Sega controlled by its own board.
· The so-called "rack" (set of plates, springs and processors) was exclusively national project. The wiring and parts of the playfield have a very similar pattern to the Gottlieb machines.
· The voices of talking machines were produced with imported material, which were being used syllables than English (the plate was a) to form words and phrases in Portuguese, which is why all machines that talk produced by Taito have a strong accent, as if was an American trying to pronounce the Portuguese.
Facts and trivia about the arcade in Brazil
Brazilian players have never accepted the game setting with only three balls. Taito initially launched the Black Knight (Black Knight) The machine most produced by Taito was the Cosmic (Galaxy clone) In addition to copying some machines, Taito also designed the machines themselves, as the Speed Test and Shark, as well as fabricated hybrid models, such as Snake Machine (Viper modified Stern). In other cases, only changed the art machines, which can be seen in photos of the Rally (Skateball), Vortex (Blackout) and Hawkman (Fathom) .com three balls, with such rejection of the consuming public that almost ruined the model. There was need for adaptation to the Brazilian standard, and Taito was forced to invest heavily in advertising to "recover" the machine.
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