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Message: <blockquote data-quote="Rich Lehmann" data-source="post: 243438" data-attributes="member: 4691">If I know anything about politics and marketing (which I do), vocal minorities are what forces companies to change.  And in this case it is a double edge sword because the negative vocal minority used to be their positive vocal minority. They are the ones that change all their positive reviews to negative reviews, that change their positive word of mouth to negative word of mouth in forums and comment sections.  They are the ones that TPA their marketing relied on since TPA has very limited marketing.It is a lot easier for them to go back or make an interface available than it was for Coke to switch all their factories back to making the old formula, create a new marketing campaign and packaging.  Coke created New Coke hoping to get new customers that preferred even sweeter drinks and assumed their old customers would eventually come around or the losses at first were minimal but then never stopped because of the negative media never let up.  Loyal customers are a companies worst enemy if they feel the company has taken them for granted.</blockquote>

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