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Message: <blockquote data-quote="shutyertrap" data-source="post: 48902" data-attributes="member: 134">Even cable channels, yes. Unless we are talking about a show that airs daily, it doesn't make sense to own the cameras. Any scripted show you see, any reality program, those cameras are rented. There was a time in the industry when studios did own cameras. This was when there were competing formats for widescreen presentation. All those shifting formats and the maintenance on the cameras, as well as the creation of lenses became rather costly. Panavision, who was only making lenses, wound up buying the patents for Mitchell cameras and bought the inventory off a few studios. From there they started building their own cameras, and the rental house model was born. It just makes more sense to have a camera house take the risk of purchasing rather than production. The digital cameras we were using 5 years ago are obsolete and not used, yet they cost more than a traditional film camera, some of which are 30 years old and still being used today.Your cable news shows, ESPN, they're gonna own cameras, but they are not the same type that would be used by a TV show or movie. You won't find a RED or Alexa anywhere near there, unless they're shooting a special 3D thing. Sony BetaCams were still in use even up to 3 years ago.Don't even get me started on theater owners, they've been shooting themselves in the foot for years now.8K cinema, well that'd be Imax essentially. It's costly. Not so much the shooting of it, but the storage of all that data. With film, you just took the negative and put it in a vault a mile underground and voila, it was stored. With digital files, they need to have back ups of backups in case servers crash, and each and every time something changes with the system, all the files have to be migrated over. There's a story out there of how 'Toy Story 2' literally got deleted completely by one accidental button push, except one worker had taken the entire file home to do work on, and so it survived.</blockquote>

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