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Message: <blockquote data-quote="trash80" data-source="post: 296118" data-attributes="member: 7578">You really are the gift that keeps on giving. To respond in a serious manner...Zen dramatically increased their pinball customer base with the release of the Williams mobile app. They also dramatically increased their revenue and customer engagement due to the Williams app and associated business model. While this is obviously great for Zen, it was quite ominous for us traditional pinball fans. Does this mean Zen will attempt to incorporate a freemium model in their other pinball platforms? Will Zen begin pursuing IP that appeals more to the Asian market than the Western one?One thing we know for certain is that Zen was able to secure a robust publishing infrastructure and substantial capital with the Embracer Group deal, and this deal would have been unlikely without the success of the mobile app and the direction that Zen has taken with their RPG properties. So it would seem that Zen is in fact attracting many new customers and they are also in the key demographics which skew much younger than your typical traditional pinball fan. The whole Pinball Royale thing would suggest that Zen is doubling down on capturing more in this demographic.</blockquote>

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