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Zen is very, very good at marketing their product. They also have a slick interface for their game. FarSight has no one in charge of marketing their game, and it shows. Major video game websites talk about every Zen table update because Zen sends them information. FarSight's updates aren't mentioned on the major gaming sites, and rely on fringe sites to find out about a release and promote it. I identified their lack of marketing early on, which is why I started this forum for discussing the game. I've mentioned multiple times that FarSight should create standalone versions of their top-tier tables (Twilight Zone, ST:TNG, T2 and soon TAF) and put them on the iOS and Android app stores to help sales, but they've never created them. It shouldn't be rocket science to think that a stand-alone app for these licensed properties would capture fans of the properties much easier than in-app purchases would.A good majority of this comes down to marketing; Zen has it, and FarSight doesn't.
Zen is very, very good at marketing their product. They also have a slick interface for their game. FarSight has no one in charge of marketing their game, and it shows. Major video game websites talk about every Zen table update because Zen sends them information. FarSight's updates aren't mentioned on the major gaming sites, and rely on fringe sites to find out about a release and promote it. I identified their lack of marketing early on, which is why I started this forum for discussing the game. I've mentioned multiple times that FarSight should create standalone versions of their top-tier tables (Twilight Zone, ST:TNG, T2 and soon TAF) and put them on the iOS and Android app stores to help sales, but they've never created them. It shouldn't be rocket science to think that a stand-alone app for these licensed properties would capture fans of the properties much easier than in-app purchases would.
A good majority of this comes down to marketing; Zen has it, and FarSight doesn't.
