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Message: <blockquote data-quote="Gord Lacey" data-source="post: 24022" data-attributes="member: 1">I've said this before, and I'll say it again...EVERY project has to be commercially viable, or a company shouldn't do it. You shouldn't be taking money from project A to fund project B if project B won't turn a profit. If the licenses would mean that table wouldn't be profitable for 2 years, while everything else is profitable in 3 months, then it would be foolish to bring that table to the marketplace. Take the same time and resources and put it into a table that will turn a profit much sooner. The Kickstarter allows them to presell the table to the fans, and gives them the money to "erase" the licensing fee.I deal with this all the time when it comes to DVDs. People say "Fox made tons of money on selling The Simpsons DVDs, so they should continue to release NYPD Blue, even though they made no money on that." No, that's not how it works. If they're going to release more NYPD Blue sets, they have to turn a profit. That's business.</blockquote>

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