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Message: <blockquote data-quote="Sean DonCarlos" data-source="post: 26033" data-attributes="member: 152">People generally spend more when they have more cash on hand, and for most people that's shortly after payday. They tend to do this even when they don't need the cash until a while after making the purchase (or in our case, backing the project), and they also will tend to delay purchases considered shortly before payday until after payday.A perfectly rational consumer would see the fact s/he doesn't have to pay for their pledge until later and realize that therefore it doesn't matter whether s/he pledges before or after payday, because the money for his/her pledge won't be needed until Sept 16. However, very few consumers actually go through this analysis when contemplating a future expenditure; they simply say "yes, I can afford this" or "no, I can't" based on their immediate financial situations. The only exceptions seem to be major purchases, such as houses or cars, that usually require loans and therefore encourage consumers to rationally consider the future.There are actually entire branches of study (behavioral economics and neuroeconomics) that concern themselves with these kinds of questions.And now, back to your regularly scheduled Kickstarter thread.</blockquote>

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