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Message: <blockquote data-quote="Xanija" data-source="post: 247998" data-attributes="member: 2707">That's the good thing about the most popular sport in Germany, Soccer (or Football for our British English speakers). The game is 2 x 45 min. and the only ad breaks are before and after the match and during halftime break, when I grab another beer and go for a bio-break.American Football is way too ad-friendly, but I think we're getting less ad breaks in Germany, as the sport is not as popular as in the US and it starts quite late in the evening. For movies and TV shows there is a regulation allowing a break every 30 minutes, on average 20% of the broadcast time may be reserved for ads. Usually I'm using either a streaming service when watching movies or I use an Internet DVR service, which removes all ads for me. I can't watch a movies with so many ad breaks, although I understand it's their primary source of income. The same problem is with Internet sites, YouTube content creators etc. As long as the ads were not too aggressive, I was still fine with them. Then they were starting to shove popup ads in my face and I started using ad blocking software. On sites which I frequently use I unblock, if ads are not too intrusive. On Youtube I have ads switched on, as I want to support the content creators. But I will skip ads if they are too long, i.e. over 1 min. and not remotely interesting. I don't like ads in the middle of videos. The big success of ad blocking software of course leads to content behind pay walls, something I notice more and more happening in Germany. Seems like people start accepting to pay for Internet content.</blockquote>

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