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Message: <blockquote data-quote="Chris Dunman" data-source="post: 248172" data-attributes="member: 329">Franks right of course. In the UK commercial television pre satellite and cable was 1 channel until 1982 then a second arrived Channel 4 with a slightly different approach to commercials.Pre 1982 roughly the same timings as SYT said for the U.S applied to UK, maybe allowing a minute or two less per hour, sometimes 10 mins of ads per hour of broadcast time. Programmes were made with these in mind. Shows were well planned, titled and the ads were fun.Now we get ad banners before one show ends, advertising all sorts cos the makers know we've all recorded the shows and are hovering our fingers over the fast forward button. There was an experiment from Channel 4 for an 'ad skip' function which soon stopped after I guess they realised they couldn't bite the hands that fed them.In the Uk and I hope the US, historically ads were funny, creative. Now we get non stop insurance, mobile phone providers, lawyers. Ambulance chasing injury claim companies and other such rubbish we wouldn't give the time of day to.If ads were still fun, we wouldn't skip over them. When did we last rewind to see what an ad was? I never have</blockquote>

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