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I think they have it about right. The older the game, the simpler and less complex the rules (good or bad depending on your viewpoint) but also the older are the fans of that game. Sad to say it, but I don't think FS are chasing the silver surfers as (I'm assuming) they play less video games and care less about 'screen time' than younger folks. I'm in my forties, most of my pinhead buddies in the UK are in our 40s, this means that most of us were first able to go to pubs and clubs in the period from 1985-1995.  I think FS is just appealing to the most common type of pinhead, an overweight middle aged man.