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Message: <blockquote data-quote="Gorgias32" data-source="post: 285726" data-attributes="member: 5914">I actually really enjoy the daily challenges, that's what keeps me coming back to the app - when I said above that "people just want to play pinball" I was referring to the new first-time user who installs the app and has nearly everything locked out and inaccessible until they have figured out how the daily challenges, currency and grinding system works.With respect to profitability, I don't know how much money Zen gets from each video view (I believe it varies) but I have seen numbers like $3 per 1000 video ad views. I have probably not viewed 1000 ads, but I have certainly viewed over a hundred in the time I have had the app - as long as I keep playing the daily challenges, eventually they will get the money that I would have spent on unlocking the tables outright, and it's recurring revenue for them. It's a win/win.Zen's profitability from ad views alone is dependent on uptake/install base and how active the users are, so it would be fruitful for them to make it easier to get people playing those level 2 and 3 challenges. And it definitely doesn't help if new adopters jump ship early for whatever reason.</blockquote>

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