- Mar 14, 2012
- 7,334
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The announcement fo the acquisition was recent, but the processess of it happening had to be happening for well over 6-8 months. Zen had to present what their long term goals were if acquired, and I think that changed up how things otherwise were going to go at Zen, based on the idea of an influx of capitol. I believe that is why the new Pinball FX was fast tracked, why converting all tables to have Williams physics as an option went from "it's on our list of things we'd like to do" to "this is happening", why Battle Royale is going to be a thing, why VR is getting dropped into the mix again. These things are going to take a larger workforce and with secure capitol, hiring won't be an issue.
The thing that attracted Embracer to Zen was their RPG games, but they came away being really impressed by the pinball side of Zen. They've been pretty much told to keep on keepin' on, but think bigger. When 2021 closes, I think everyone is going to be blown away by the scope of what Zen achieved.
The thing that attracted Embracer to Zen was their RPG games, but they came away being really impressed by the pinball side of Zen. They've been pretty much told to keep on keepin' on, but think bigger. When 2021 closes, I think everyone is going to be blown away by the scope of what Zen achieved.