If it's really an EA exec in charge, then it's simply money. They probably saw what FarSight has done, and how much their kickstarters brought in, and thus didn't want to split it anymore - why shouldn't they get all the money?
So they withdraw their licenses, and will probably try to shop it around - I mean, this digital pinball thing has to be big, right? And if not, well, it's gonna rot, like EA's done with many of their other licenses (see Origin Systems).
It's probably money, and poorly done research. Like perhaps that MM re-release that happened a few years ago and sold out instantly. Perhaps they want to do more of those and don't want to be burdened by a cheap digital copy.
So they withdraw their licenses, and will probably try to shop it around - I mean, this digital pinball thing has to be big, right? And if not, well, it's gonna rot, like EA's done with many of their other licenses (see Origin Systems).
It's probably money, and poorly done research. Like perhaps that MM re-release that happened a few years ago and sold out instantly. Perhaps they want to do more of those and don't want to be burdened by a cheap digital copy.